Email to SMS marketing strategy for businesses

Email to SMS marketing strategy for businesses
Author: Sandeep

The problem with such a method lies with the fact that very few  individuals like to read marketing emails. If you received about 10 to  20 emails every day from sources you do not know, chances are that you  do not read those.

On the other hand, a text message is direct  and personal. In the meantime, very few people receive text messages  from businesses, meaning potential customers a less likely to treat  those as trash. Thus, a business that manages to send the same text  message to over10, 000 can rest assured that about 99% of them will read  it.
Today, there is not a single thing businesses will not do to  beat competition. When the waters, get murky, gloves come off as  everyone tries hard to lead the pack. Luckily, technology is kind; it  brings to the fore cost-effective marketing tools that businesses can  use to successfully command the lions’ share of the market.

For  instance, Bulk SMS technology has added a crucial twist to online  marketing techniques, allowing businesses to send personalised and  general messages to a wide audience. With the technology it is possible  to send the same text message from Email to SMS across hundreds of  mobile phone networks.
You incorporate gateway services and  integrate API software with your business website to make it possible  for Email to SMS marketing technique to work. Whether, sending a single  text message or Bulk SMS, the system is two-way in that your recipients  will be able to respond immediately.
Avoid common pitfalls in Internet SMS marketing campaigns
As  mentioned earlier, many people do not read business mails. The same can  happen to text messages that fail to suit customers preferences.  Actually, in a number of cases mobile users delete without first reading  messages that come from certain sources. As such, your business has to  deliver value for potential customers to show interest in your  initiative to conduct them.
For SMS marketing campaigns to work,  you have to win your customer’s trust. To win a customer’s trust, you  have to be true to your word. Do not send misleading or highly  exaggerative marketing messages to you customers. People are smart and  they will tell if you are trying to rip them off.
Secondly, show  personal interests to your customers. Talk to them during their special  occasions or festivities. This way you stand out from businesses that  conduct customers only when they are trying to get them to buy  something.
Importantly, employ stable and properly functioning  technology. Your aggregator (provider of gateway and internet SMS  services) should have proper technology for the task. The last thing you  want is system failure when you are trying to deliver mission critical  messages, worse still when customers are trying to contact you.


Author is an experienced business writer, has been writing in the  business world for a long time. The article tells about the features and  usage of Bulk SMS Software, Bulk SMS and SMS

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